Spotify Premium boss leaves

The director of Spotify Premium, Robert Lamvik, go to the streaming service.

Lamvik must grow Headspace further. The authors want the same direction as Spotify: attract many users with a free service and persuade them to switch to a subscription where they get more. That is the freemium model. In Headspace users get ten free meditation forms. Who pays, gets more opportunities. Headspace claims to have about 14 million users.