At Spotify we are working to provide the music service a more personal touch.
Spotify analyzes your listening history and see which bands you follow emphatically. If one of those bands, or bands related to these artists, at a stage when you are in the neighborhood, Spotify gives you a tip over in Concerts. With the new Spotify makes his service not only more personal, it also helps artists to attract more audiences to concert halls.
Personalization seems an important area where music services compete with each other. Apple explained at the launch of Apple Music directly focus on personalization. For example, the American company has its own radio station and delivers the playlists compiled by music experts. Commenting on Apple Music Spotify recently came with Discover Weekly, a customized playlist is refreshed weekly.