Scarcity of rosé in the summer: price is rising

Disappointing harvests in France threaten to cause a shortage of rosé this summer.

In the past fifteen years, the demand for French rosé has increased by more than 30 percent. The bad harvest means that far fewer bottles of this drink can be offered this summer. Provence, for example, where one in five exported French rosés come from, this year produces only 155 million bottles, 20 million fewer than in the previous season.