Google recently announced in conjunction with a long list of publishers a new Internet technology that the loading of web pages to speed up considerably, called Accelerated Mobile Pages (AMP).
Where a normal mobile website comes in about three seconds on the screen, serves an AMP- page data out in less than 500 milliseconds. According to Google, it must above all provide mobile users a much better internet experience.
Moreover, the technique seems mainly intended to reduce the use of ad-blockers. For many publishers and Internet companies is a major problem that more and more people keep advertising through a plugin from their Web browser. In many cases complaints precisely the main source of income websites. Through sites faster and less annoying commercials hope the publishers there for working with Google now cause less people to grab ad-blockers.