- Samsung and Apple constantly trying to outdo each other on the smartphone area. Thus, Samsung has now launched its own voice assistant, Bixby called. This company competes with Apple's Siri.
According to the Korean company with Bixby users can perform all the functions that can also be used via the touch screen. The software behind the voice assistant can include in any app to recognize the context of actions, as Samsung claims at least. App makers have to support this installation.
It is striking that Bixby is based on Viv Labs technology, a company acquired by Samsung in 2016. The founders of Viv worked in the past to Siri, so it has been bought by Apple.
Bixby will be integrated as the first in the Galaxy S8. This unit will be presented next week, as Samsung has now also disclosed.