AMSTERDAM - 'Smoking kills and causes disease. I therefore advise all Dutch people to stop smoking, 'said Philip Morris CEO Andre Calantzopoulos. He pleaded Wednesday for an adaptation of the Dutch laws and regulations, so that the tobacco giant an alternative cigarette can draw attention.
'Our ambition is to replace cigarettes with a less harmful alternative,' Calantzopoulos said in an interview with NOS. 'That's good for our business, but also for consumers, health care and all concerned. '
Annually sells Philip Morris, producer of more Marlboro and L \u0026 amp; M, 850 billion cigarettes. However, the rules for the sale are becoming stricter. To make sure that there is also sold enough smoke that in future, all the major tobacco companies are currently working to develop alternatives.
Philip Morris is in his own words the way with a new type of e-cigarette, which does not burn tobacco, but heated. Calantzopoulos expects the sale of the future butt to make as much profit as the traditional cigarette.